Did you know that the Official Brazilian delegation at SXSW has more than 35 companies from different sectors of the creative industries?
On March 15, we invite all delegates to drop by to get a free drink, listen to good Brazilian Music and have the opportunity to meet these companies and other Brazilian entrepreneurs that gave a fresh inspiration to the film, music, advertising, games and technology industries.
SCHEDULE
Doors open - 7 pm
Brazilian Showcase - 8 pm
WHERE
Old School Bar&Grill
401 E 6th St, Austin, TX 78701, USA
RSVP: confirm your participation and make it easy to find the right person at our event.
First step – Dowload the app BeerOrCoffee
iOS: http://bit.ly/ios_BeerOrCoffee
Android: http://bit.ly/Android_BeerOrCoffee
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Second step – insert the event’s code: 1003
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Third Step – make sure to do your check in when you arrive at the event.
iBliss helps companies to reduce their operational and IT costs caused by
cyber security incidents. By crossing business process information with
IT assets, they provide contextual and prioritized view of security gaps
that exposes your business to external attackers and insiders
Contact:
Leandro Militelli
leonardo.militelli@ibliss.com.br
Trendt works with two products: Biosfotness preserves your garments by
reducing the washing cycles and transforming your clothes, bed sheets
and fabrics into a functional disease coating by destroying fungus from
HPV viruses. Knitnano is the first nanoknit of the world.
Contact:
Renan Serrano
trendt@renanserrano.com.br
Bike da Firma is a mobile app where the user login to track his cycling activity. They developed an algorithm that feeds an artificial neural network that is able to recognize when the path was made by bicycle. At the end of the ride, the data is analyzed and the pedaling is validated.
Contact:
Fabia Barbieri
fabia@bikedafirma.com
Virgo is a full-service game production studio, specialized in learning
and social impact, creating innovations in a research-driven, evidencebased
approach. They are a specialized partner for the success of bold
initiatives involving games, transmedia, learning and social impact.
Contact:
Mario Lapin
mario@virgo.gs
Youtube Brasil has established a partnership with Apex-Brasil to promote 3 channels at the South By Southwest Trade Show and Galinha Pintadinha is one of them. The “youtubers” selected to participate on this initiative have risen as great players doing business through Youtube.
With colorful animations and easy sing-along songs, the content is available on main digital platforms and multiple screens as tablets, smartphones, home vídeo and theaters with the live musical experience. Besides Portuguese, the content is available in Spanish and in English.
Contact:
Marcos Luporini
marcos@galinhapintadinha.com.br
Youtube Brasil has established a partnership with Apex-Brasil to promote 3 channels at the South By Southwest Trade Show and Parafernalha is one of them. The “youtubers” selected to participate on this initiative have risen as great players doing business through Youtube.
Parafernalha has a huge number of subscribers and volume of vídeos views. It was created only for comedy skits, and now it also has lists formats and other experimental formats, always with the main goal to pleasure the public and win news fans always providing humor.
Contact:
Luther Peczan
luther.peczan@paramaker.com.br
Youtube Brasil has established a partnership with Apex-Brasil to promote 3 channels at the South By Southwest Trade Show and Danielle Noce is one of them. The “youtubers” selected to participate on this initiative have risen as great players doing business through Youtube.
Danielle Noce is the most influential culinary lifestyle Youtube channel in Brazil. It is the number one channel in this segment in monthly views and in watchtime, and it is one of the YouTube top creators. Its demographic is composed of women aged 18-35, social class A and B.
Contact:
Paulo Cuenca, Danielle Noce and Cintia Costa
cintiaadriani@enfimfilmes.com.br / paulocuenca@enfimfilmes.com.br
The SXSW Platinum Connection meetings, one-on-one meetings between Brazilians and pre-selected executives who share the same area of interest, facilitated by SXSW staff, are also conducted on the Brazilian stand. Consider this your essential meeting point for doing business with some of Brazil’s most exciting companies. More info: tmann@sxsw.com
With 20 years of experience in the audiovisual market, Academia de Filmes
offers creativity and innovation in content production for all screens. The
company creates and produces films and documentaries for movie theaters,
TV series and advertising films, as well as branded and Internet content.
Contact:
Elisangela Roxo
elis.roxo@academiadefilmes.com.br
Barry Company works with three different segments: Films, Music and
Entertainment. “Film” produces commercials and digital content for
advertising agencies. “Music” produces music related to brand experiences.
“Entertainment” works with TV production, short and feature films.
Contact:
Rafael Rocha Motta
rafael@barrycompany.com.br
COLLABR is a platform through which businesses can develop
product and service collaborations with the very best of Brazilian
fashion designers: co-branding projects, capsule collections, product
development, product design, design licensing and brand licensing.
Contact:
Evilasio Miranda
evilasio@abit.org.br
Embolacha believes in a very simple concept: groups of people
collaborating with small amounts can raise enough money to turn any
idea into reality. That´s a collaborative financing tool that makes room
for a new relationship between artists and audience.
Contact:
Bernardo Palmeira
bernardopauleira@embolacha.com.br
Hungry Man Brazil´s main products and services include: live action advertising commercials/films; documentary films for the advertising market, multi format projects; creative development aimed at client & corporations; production and post production, both scripted and non-scripted formats.
Contact:
Alexandre G. Mehedff
alex@hungryman.com
Movioca is an audiovisual content producer. They develop their own IPs,
but also partner and co-produce with other companies to make projects
happen. Their focus is to look for co-producers interested in co-producing
with Brazil and to fi nd out Innovative branded content initiatives.
Contact
Marcio Kennedy
marcio@movioca.com
MusicMind is a Brazilian music production and publishing company
specialized in soundtracks for TV series, documentaries, fi lms,
corporations, advertising and multimedia. They off er bespoke and prerecorded
music for images in any style, especially Brazilian music.
Contact:
Ricardo Ottoboni
ottoboni@musicmind.com.br
O2 is the leading film production company in Brazil, directed by Fernando Meirelles. In addition to telling stories through over 9,000 ad films, they also shared them through feature films, TV series, Internet videos, animations,
public campaigns, corporate films, exhibits, museums, virtual reality and much more.
Contact:
Janaina Augustin
janaina@o2filmes.com
Prodigo is an award winning Brazilian production company that focuses
in two main areas: advertising and content production. Young in spirit,
but with 20 years of experience, they are unique in quality and creativity.
Their focus is telling stories they love and believe in.
Contact:
Franceso Civita
fcivita@prodigo.com.br
Silver Connection in addition to the companies in the Trade Show, ten companies were selected to participate in Apex-Brasil’s Silver Connection, where they will do matchmaking with the support of an electronic tool provided by the festival, featuring a contact list and profiles of companies and investors attending the event.
ClapMe is a social (and content producing) platform to enhance artists
and fans relationship, using livestream technology in live experiences.
For brands, they are creating Digital Arenas to promote interaction
experiences and product placement to connect with artists fanbase.
Contact:
Filipe Callil
filipe.callil@clapme.com
Sunday, March 13th
5pm to 6pm
Austin Convention Center
Next Stage
531 E 4th St
SPEAKERS:
Juliana de Faria
Nana Lima
Nayara Ruiz
Lisen Stromberg
Many brands directed to women have been lately receiving an unprecedented amount of backlash. It happens because of a new online environment where large groups of women are discussing gender issues and empowering each other, creating an image of what it is to be a woman that frequently clashes with still widespread stereotypes. The result is that brands are being forced to adopt marketing trends that have been forecasted by experts, but whose adoption is still slow, such as social consciousness and authenticity. We will present cases and bring results from a survey with 1K of these connected women from Brazil that shows how advertising makes them feel and what they expect from it.
QUESTIONS:
Why has there been a recent surge of backlash against the way brands traditionally represent women?
Why has social purpose turned into a matter of life or death for brands that talk to women?
What is the relationship that the most connected women have with advertising and what brand messages bring them love, boredom or anger?
Tuesday, March 15th
12h30pm to 13h30pm
Austin Convention Center
Ballroom C
SPEAKERS:
Ricardo Casale Laganaro
What's the Future of Immersive content?
We believe that VR is the future of the storytelling and the greatest way to create empathy with the audience.
Ricardo Laganaro, film director at O2 Filmes, the biggest production company in Brazil owned by Fernando Meirelles, will invite Gabo Arora, American filmmaker and UN Senior Advisor, Director of Clouds Over Sidra, UN’s first foray into virtual reality filmmaking for a discussion about the future of immersive content for films.
Laganaro just delivered a fulldome projection for Museu do Amanhã, one of the great new museums in Rio, and also directed the most viewed 360 video inside Facebook in the world for a popular singer from Brazil.
Wednesday, March 16th
3h30pm to 4h30pm
Austin Convention Center
Room 10A
531 E 4th St
SPEAKERS:
Ahmed Bautista
Johanna Pinzón
Celso Forster
Bernardo Pauleira
David McLoughlin
With millions of people online, the Latin America markets present the opportunity to reach consumers through cost-effective digital marketing, products and services. A new generation of consumers is entering the market; the Brazilian public, for example, is notable for ‘leapfrogging’ trends, jumping straight from not having used technology at all to having smartphones.
Local companies are finding innovative ways of selling and delivering music. Whether through crowd funding projects or innovative apps and online services, the continent is a fertile ground where both established and new and upcoming artists are linking up with fans who increasingly are paying to consume music.
QUESTIONS:
Is there space for new players to enter the Latin America market?
Are there regional differences between the countries? Does the same model work for Brazil, Colombia, and Mexico?
What are the lessons for the US market?
Brazil is the ideal place for creatives to do business. It’s unique racial, cultural and religious makeup provide fertile ground for new business models and innovation. And the big-hearted, warm spirit of Brazilians creates a natural hospitality for cutting edge thinking and creativity. SXSW is a the perfect setting to get to know some of Brazil’s most outstanding innovators and creatives, and to exchange ideas to foster new business opportunities. Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, is supporting a delegation of 35 Brazilian companies at SXSW from across the creative industries and invites you to explore the benefits and opportunities of doing business with Latin America’s largest economy and consumer market.
Brazil will host the biggest stand in the SXSW Trade Show, from March 13 through 16, 2016. There you’ll be able to investigate a broad range of Brazilian products and professional services and set up meetings with potential partners.
The SXSW Platinum Connection meetings, one-on-one meetings between Brazilians and pre-selected executives who share the same area of interest, facilitated by SXSW staff, are also conducted on the Brazilian stand. Consider this your essential meeting point for doing business with some of Brazil’s most exciting companies.
The Brazil stand will also be the information hub for all of the Brazilian activity in Austin: there you can find the latest schedule for Brazil-sponsored talks, shows, panels and other useful information. We invite you to stop by, talk to our team and get to know the Brazilian companies that are developing breakthrough technologies and creative business solutions. You’ll also meet our award-winning content creators and production teams.
Not to be missed are the Brazilian-led panel discussions at SXSW: “How Cyberfeminism Shapes the Future of Marketing”, which will highlight cases and the results of a marketing survey of connected Brazilian women that reveals intriguing information about the way they interact with brands online; “Techonology is Breaking Barriers in Latin America” offers a continental perspective of innovation and revenue generation for entertainment on online platforms in Latam; and “Immersive Content: The Future of Storytelling”, which will share the compelling experiences of creating empathy with audiences via VR storytelling.
Brazil is the largest economy in Latin America and one of the world’s largest engines of economic growth. While any mention of Brazil often conjures images of soccer, samba and stunning tropical landscapes in the minds of foreign investors, there is a reason why Brazil is forecasted to become the fifth largest economy on the planet by 2050. Brazil is a highly diversified economy and one of the largest consumer markets in the world, with a highly productive agriculture sector, a broad and sophisticated industrial base, one of the most solid and prudently regulated financial sectors in the G20, the largest stock market in Latin America and has abundant natural resources, including energy.
What makes Brazil such a great place to do business is the sheer potential of internal growth in all sectors.
Brazil is also a country of racial, cultural, religious and social tolerance. This peaceful coexistence of different cultures encourages original, popular cultural manifestations. The integration of distinct cultures explains the richness and diversity in cuisine, music, handicraft, art productions and popular celebrations. Additionally, the joyful and warm-hearted spirit of Brazilian people adds to their hospitality and openness to what´s new.
Participation of Brazil in the event South by Southwest (SXSW) in 2015 generated US$ 18.9 million in businesses done during the festival or the 12 months following the event for Brazilian companies that went to Texas supported by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The amount surpassed the initial estimate of US$ 7 million.
In 2014, national participation yielded US$ 5 million. Brazilian startups completed their participation in the event with the expectation of raising US$ 6.8 million to structure their businesses over the following 12 months. The Agency coordinated the participation of 57 companies in this action in the United States.
Saturday, March 12
Panel with Felipe Braga, Los Bragas Director
3:30pm
Room 15, Convention Center
The Rise of WhatsApp as a CRM Tool in Brazil
Panel
12:30pm to 1:30pm
Hilton Austin Downtown
Salon H
500 E 4th St
Movie
3:45PM - 5:11PM
Stateside Theatre
719 Congress Ave
Movie
5:45PM - 7:15PM
Alamo Lamar C
1120 S Lamar Blvd
Movie
9:15PM - 10:56PM
Alamo Ritz 2
320 E 6th St
Sunday, March 13
Movie
12:30PM - 2:00 PM
Satellite Venue: Alamo Slaughter
5701 W Slaughter Ln
How Cyberfeminism Shapes the Future of Marketing
Panel provided by Apex-Brasil
5pm to 6pm
Next Stage
Austin Convention Center
531 E 4th St
Movie
7:45PM - 9:26PM
Alamo Lamar B
1120 S Lamar Blvd
Movie
8:30PM - 9:56PM
Rollins Theatre at the Long Center
701 W Riverside Dr
Monday, March 14
Mentors - International: Deborah Osborn (bigBonsai)
Panel
11am to 12:30pm
Room 11AB
Austin Convention Center
531 E 4th St
Panel
11am to 12pm
JW Marriot
Room 503
110 E 2nd St
Tuesday, March 15
Immersive Content: The Future of Storytelling
Panel provided by Apex-Brasil
12:30pm to 1:30pm
Ballroom C
Austin Convention Center
Wednesday, March 16
Music
8:00AM - 8:40AM
Departure Lounge
311 W 5th St
Movie
11:00PM - 12:41PM
Alamo Ritz 2
320 E 6th St
Music
12:00PM - 12:40PM
The Hideout
617 Congress Ave
Movie
3:15PM - 4:45PM
Alamo Lamar C
1120 S Lamar Blvd
Technology is breaking barriers in Latin America
Panel provided by Apex-Brasil
3:30pm to 4:30pm
Room 10A
Austin Convention Center
531 E 4th St
Music
9:00PM - 9:40PM
Sledge Hammer
503 E 6th St
Music
11:00PM - 11:40PM
BD Riley’s
204 E 6th St
Friday, March 18
Movie
7:30PM - 8:56PM
Stateside Theatre
719 Congress Ave
Music
8:00PM - 8:30PM
The North Door
501 Brushy St.
Movie
9:00PM - 10:41PM
Alamo Lamar B
1120 S Lamar Blvd
Music
10:00PM - 10:40PM
Russian House
307 E 5th St
Saturday, March 19
Music
10:00AM - 10:40AM
Russian House
307 E 5th St
Movie
1:45PM - 3:15PM
Alamo Lamar D
1120 S Lamar Blvd
Music
8:00PM - 8:40PM
BD Riley’s
204 E 6th St
Music
9:00PM - 9:40PM
BD Riley’s
204 E 6th St
Music
9:00PM - 9:40PM
Soho Lounge
217 E 6th St
Music
12:00PM - 12:40PM
The Townsend
718 Congress Ave
The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to foster the overseas competitiveness of Brazilian companies, by promoting their internationalization and the attraction of foreign direct investment (FDI) into Brazil. The Agency supports over 10,000 companies from more than 70 sectors of the Brazilian economy, which export to almost 200 markets.
Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.
Along with its headquarters in Brasilia, Apex-Brasil has representatives in most Brazilian states and nine offices around the world, strategically located in North America (Miami and San Francisco, USA), European Union (Brussels, Belgium), Eurasia (Moscow, Russia), Asia (Beijing, China), Middle East (Dubai, United Arab Emirates), South America (Bogotá, Colombia), Central America and the Caribbean (Havana, Cuba), and Africa (Luanda, Angola).






